VALU-CERT prize at BeC for organic cosmetic line Terra Biocare

img_3075On occasion of IX PHARMEXPO – the exhibition for pharmaceutical and health care products –  at Mostra d’Oltremare (Naples) on November 2016, the distinguished companies for the best communication skills of their own brand have been awarded the FARMAFFARI and VALU-CERT prizes. The latter one, named “the value of certification” was addressed to cosmetic companies with the best disclosure on certification of their organic cosmetics. Since 2005, the marketing prize FARMAFFARI – powered by AEREC (European Academia for Economic and Cultural Relations), ASSOGENERICI, ENPAF, UNICOM, AIMF, ANCTF, FEDERLAZIO – awards the best advertising in health care. The congress was organized by Dr Mariano Marotta (director of Studio SviMM – Development and Marketing) and has shown the cosmetic companies’ trend in gaining certification to better testify commitment in environment issues and guarantee the best quality to the consumer.

As a company committed to organic cosmetics, BeC has been awarded the “VALU-CERT: the  value of certification” prize for having actively put effort in disclose the importance of EcoCert certification of  the organic cosmetic line “Terra Biocare”. Dr. Oriana Chinni, responsible of cosmetics R&D received the prize along with a lithography of Massimo Pennacchini and the book “Regulatory affairs expert”.

img_2382Organic mission of BeC continues with Terra Biocare:

At BeC we have chosen Ecocert Greenlife certification for our organic cosmetics entrusting this independent certification body Ecocert aiming to develop and support those agricultural techniques that have full commitment to respect and protection of the environment. The basic principles of Ecocert standards consider that the eco-friendly cosmetics should be made only of ingredients deriving from renewable sources and produced by procedures with a reduced impact on environment. Basic requirements to be met according Ecocert accreditation are the absence of GMO (genetically modified organisms), of synthetic preservatives, of synthetic parfums, of nanoparticles, of silicones, of PEG polymers and dyes, along with ingredients from animal origin. Moreover, packaging materials are required to be biodegradable and recyclable. The ORGANIC COSMETICS label validated by Ecocert on our cosmetic products Terra biocare certifies that they contain at least 95% of ingredients of natural origin, and at least 95% of vegetable ingredients (however not less than 10% of the whole amount) comes from organic farming. Terra biocare: top quality products made for an environmentally and socially responsible life-style, in the  fullest harmony between Man and Nature.

I eat, therefore I am (the holistic view on food)

Food represents our primordial cultural code and is related not only to simple nutrition but also to the social environment, and reflects our cultural identity, customs and tradition. Is it possible for us to take control over this primitive impulse, so to avoid becoming slave to it? Food is medicine, as shown by Hippocrates, Galen and Paracelsus already long ago. If it is true, why can’t we look at what we eat as a short- or long-term wellness generator, beside being a means to satisfy our taste?

vegetablesFood modulates our infinite mental indices that are involved also in dietary disorders such as obesity. If we go in depth into this common condition affecting modern Western world we prompt realize that the excessive food consumption is caused by the overwhelming and attracting food offer – that could mislead “hunger and satiety” mechanisms – along with the lack of a “culture of wellness” which would include the culture of fitness, of exercise and of health-oriented practices.

The deepest soul issues fidget in the inner of our body: suffering from obesity in a society that privileges slim people represents a not too concealed social exclusion! For this reason, all the  disciplines aimed at “saving our souls” by chagrin or fasting have been re-introduced in eating plans based on food moderation, which seem like ways to save our identity and help our chances to be accepted,  rather than a regime to guarantee our body wellness.

The stakes aren’t so much a food reconciliation rather the real act of existing: a person who eats to exist and wants to get slimmer for the same reason is walking on the razor’s edge. Most slimming diets fail for the lack of self-confidence rather than a weak resistance to the temptation of gluttony. When food becomes a matter of existence it is given a bigger meaning than it can actually hold.

The motto “mens sana in corpore sano” (a sound mind in a sound body) should not only be intended literally: Juvenal did not state that in a healthy body lies a sound mind but that both body and mind need to be exercised in the same way. The idea that both body and mind could grow up and develop only together is also the basis of the pedagogic school model proposed by Aristotle.

Nowadays such a precept broadens its meaning in a more complex way: in order to have good soul authority we need a healthy body power (and vice versa) by virtue of the psychophysical unit.  Such a psychophysical unit is indeed the subject of the holistic sciences: every medicine, science and art that considers the human being in his entirety of body, mind and soul could be regarded as holistic. Like ecology – which deals with the global Earth and environment protection – holistic medicine focuses on the global health of the human being.

fitnessTaking care of ourselves becomes a sum of multiple actions: feeding ourselves in more natural and unpolluted ways, purifying our own feelings from negative thoughts, understanding the deep reasons of our actions, and eventually progressing both humanely and spiritually.

Stepping from a model of Nature that can provide remedies to every medical need, at BeC we’ve been inspired by traditional Eastern medicine and we’ve been trying to conjugate the ancient phytotherapeutic traditions with modern scientific research, in the constant effort to gain better and synergic results. In line with the holistic view, every dietary supplements by BeC is designed for the global wellness of the human being, hence they are not merely directed toward one single need.

If we consider that body organs are correlated one the other, then a specific focus on a single issue – ignoring the surrounding condition –  would be too superficial! For these reasons all dietary supplements by BeC are composed by complex and equilibrated mixtures providing with optimal bioavailability of nutrients, efficacy and nutritional value. Thanks to their particular composition, they could be chosen by people on different eating plans such as vegetarian, vegan,  low fat, low salt, low sugar diet. In order to maintain good health conditions it is necessary to take care of ourselves in whole: not only by regular fitness, equilibrated and well-balanced diet (in terms of proteins, carbohydrates and fats) but also by supplementing our diet with the right intake of those vitamins, minerals and micronutrients that are essential for our wellbeing. Unfortunately, more and more often such micronutrients are lacking in common diets, due to wrong storing condition of foodstuffs and prolonged cooking time.

 

Earth Day, a little help for our Planet!

Earth-DayWe are now entering the 46th year of Earth Day, the occasion that constantly attracts the interest of critical and eco-friendly consumption. Several challenging ideas and good actions are on the table to ignite passion and motivate people to action in saving our Planet. In 1970, the year of the first Earth Day, the movement gave voice to an emerging consciousness: channeling human energy toward environmental issues. Forty-six years later, earth day movement continues to lead with groundbreaking ideas and with the power of a simple example: TREES for the EARTH, let’s plant 7.8 billion trees for the Earth! Let’s divest from fossil fuels and make cities 100% renewable. Among principal goals of Earth Day, there is the need to promote a major consciousness in the citizens with respect to purchases and life-style. Hoping that the decision makers will be guided by means of strict criteria of social and economic sustainability.

In our own small way, how can we contribute to the main goal of environmental protection and promote ethic and eco-friendly consumption?  BeC, as a natural cosmetics company, has recently devoted a growing attention toward organic and eco-friendly cosmetics, for this reason we created our organic cosmetics line Terra biocare. Beside having a high amount of ingredients coming from organic farming, the organic cosmetics have low impact on environment during each production process. Indeed, even natural ingredients will not allowed in a certain formulation if they do not guarantee low environmental impact. Such  attention includes packaging materials in the overall supply chain. In eco-friendly cosmetics development, particular attention is paid to the easiness of waste management in the overall supply chain.

On the occasion, we report here an abstract of an interview by CosmesiDoc where we’ve been asked how sustainability issues could be linked to the cosmetic world:

Environmentally conscious consumers address their attention to environmental protection by choosing not only sustainable food but also eco-friendly wellness products. In particular, organic cosmetics are eco-friendly products that represent the harmony between Man and Nature. Our certified organic cosmetic line is directed to everyone who wants to approach a more conscious, ethic and eco-friendly life-style, without sacrificing their efficacy. This very relevant point deserves further attention: if consumers give away their full satisfaction with the efficacy of a certain product, sooner or later they will be disappointed and will change their mind, the will go back looking for something that better meets their actual needs.  It would be a failure! It is important that organic products have good efficacy and fully satisfying performance, in order to be perceived not as a renouncement. The environmentally conscious choice will then be sustainable in the long-term for the consumer… that is really sustainable!

However, BeC commitment to the environment does not deal exclusively with the organic Terra biocare line: since long ago, BeC has been adopting an integrated Quality and Environment Management System, for R&D, production and commercial activities, according to the international standard ISO 9001 (Quality) and ISO 14001 (Environment). The system guarantees the continuous improvement, year by year, of both the performance and the monitoring of environmental impact, prompted by previously achieved results. Among the pursued goals, BeC uses only certified FSC paper as material for secondary packaging of all products. This guarantees the responsible management of forests and the sustainable handling of natural resources.

Environmental protection, ecology and sustainability are the driving forces that have to lead industrial production, from little craft business up to the big industrial firms, wishing more awareness for every actor of the supply chain. Thanks to Earth Day, let’s commit to promoting knowledge and exchange of ideas for an eco-friendly and better future… the Earth will thank us!

Magnolia: a Nature’s gift! The beneficial properties of the Eastern bark

magnoliaMagnolia officinalis is one of flowering plant of Magnoliaceae family, originating from Far East (China, Thailand, Korea and Japan). Several officinal extracts from bark and strobili have been used in traditional eastern medicine. In particular, special decoctions or teas from Magnolia bark have been used for 2000 years in traditional Chinese medicine for treating different disorders, such as cough, asthma and gastrointestinal or urinary tract illnesses. The eastern herbalist preparation, known as “Saiboku-to” – containing Magnolia bark – have been used up till now to alleviate asthma and  anxiety as well.

The majority of beneficial activities of Magnolia derive from certain allyl-phenols, such as magnolol and honokiol. Several pharmacological activities are ascribed to Magnolia:  the antioxidant, anti-inflammatory and neuroprotectant activities along with the ability to inhibit platelets aggregation. Among the new promising actions it should be cited the action in contrast angiogenesis and certain tumor mechanisms. Bioactive components of Magnolia (above all honokiol) have been attracted deep interest: scientific community is investigating beneficial activity toward anxiety, depression and stress treatment. Among documented scientific properties, particular attention is addressed to antioxidant, anti-inflammatory and hepato-protective properties.

The relevant antioxidant and anti-inflammatory activities of Magnolia have been explored for cosmetic purposes, as well. Very recently, great interest have been addressed to antimicrobial activities in topical formulation: Magnolia shows beneficial effects in  young skin in limiting acne related bacteria such as Propionibacterium acnes. Moreover, recent studies on oral-care applications have been shown magnolol and honokiol are able to modulate cellular activities of microorganisms causing dental caries.

magnolia2Thanks to antibacterial properties of Magnolia, the bark extract have useful cosmetic applications both as new organic or natural preservative and as active ingredient with antiseptic and dermo-hugienic properties, useful in preventing skin infections. Magnolia officinalis could represent an alternative preservative in skin-care cosmetics and a functional ingredient being twice as precious and useful. For these reasons, we envisioned to include Magnolia extract in several products of our traditional BeC cosmetic line. In particular, it is an ingredient of Nuova Maschera and Pasta Idrogel, contributing to important dermopurifying properties. The soothing cream VelvÈ contains Magnolia extract (rich in magnolol and honokiol) that helps in tackling cellular aging, alleviates irritation phenomena and contributes to limit skin oxidative processes.

Thanks to its clean and eco-friendly production processes, approved by certification bodies like Ecocert, Magnolia extract could be included also in our new organic cosmetic line Terra biocare, We include it in the specifically designed formulation for delicate and impure skin: the face organic cream PuraBi.

Definitely, Magnolia bark with its synergic properties appears as a Nature’s gift: traditionally used for calming and relaxing properties since centuries, it has nowadays showed precious antioxidant, antimicrobial and dermohygienic properties, exploited with knowledge in natural cosmetics.