Did you go around to our new Showroom BeC Natura? We are in Forlì near to the company! It is our Academy where you will have the opportunity to attend our training courses and aesthetics methodologies. A meeting location among our clients, sellers and BeC consultants.
I remember a speech by Prof. Gerhard Buchbauer (Dept of Clinical Pharmacy and diagnostics at Vienna University, Austria) held at Sana, the International exhibition of organic and natural products in 2008: in particular during his speech entitled “Aromatherapy: recent advances in scientific research” he showed human electroencephalograms evidencing increased activities of specific cerebral areas after inhalation of certain essential oils. In order to get in depth to the matter I found some Literature dealing with the ability of typical fragrances in helping cognitive functions and attenuating pain (i.e. Peppermint ), activating blood circulation, helping in lactic acid removal (i.e. camphor and Rosemary  ) or eliciting potent antioxidant and anti inflammatory activities (i.e. Tea Tree, Lemon e Thyme  ). It seems clear that each essential oil is endowed with specific therapeutic properties and it is able to give different effects when inhalated or administered on the skin. As a matter of fact the essential oils can acts therapeutically by three distinct ways:
1. Pharmacological – by causing real biochemical changes at cellular level
2. Physiological – by acting to specific body systems
3. Psychological – by stimulating an olfactive feedback
By first and second ways the essential oils biocomponents penetrate through epidermis  (or they are absorbed by digestive or respiratory systems) and reach organs and cells by blood circulation, in the third case they enter the organism by nasal flow. In the same year I started to intensify my sport activity with cycling and I tried to better understand potential benefits elicited by essential oils and the possibility to improve my performances. For instance, does a “psycho-aromatic” influence exist on the athletes? It is fully recognized that mental wellness deeply influences sport performances therefore portable music players for music listening are prohibited in competitive marathons because are intended as “emotional doping”. For this reason, the act of simple smelling a specific essential oil or a blend of them could stimulate cognitive ability and give a good contribute to reach a top sport achievement.
One of the most important features for an aerobic endurance athlete (i.e. a marathon runner or a cyclist) is represented by risk of muscular damage associated to lactic acid production (cramps)  and to the oxidative stress caused by free radicals originated by prolonged efforts. The latter phenomenon is effectively counteracted by antioxidants which represent a potent solution to protect cells and the whole organism from negative effect caused by free radicals (tissue ageing, muscular pain, etc.).
Researchers at Tufts University (Boston, Massachusetts) have designed and validated the ORAC (Oxygen Radical Absorbance Capacity)  laboratory test to determine radical oxygen radical absorption by food and natural products and is nowadays recognized as one of the most widespread technique to measure antioxidant capacity. By using this method, it is shown that the antioxidant power of essential oils is much higher than commonly believed antioxidant molecules or food such as Vitamin E, orange or lemon juice. Moreover, the pure essential oils – obtained by natural methods – are much more potent and effective in comparison to their single components (natural or synthetic molecule). For instance, the preservative ability of not-adulterated eucalyptus oil is higher compared to the main component eucalyptol . For this reasons, scientific evidences showed the importance of essential oils for an athlete who wants improve his performances in a natural way and I definitely chose Olio Strongful® by BeC as a strong partner before and after daily training: it has become fundamental for me because its blend of diverse essential oils has been conveniently designed to gain the “winning synergy”.
Along with Olio Strongful, the dietary supplement PerforMax is particularily suitable for aerobic fitness such as marathon when good resistance is required. Olio Strongful and PerforMax represent optimal tools to reverse muscular deficit (with cramps and oxidative stress) associated to prolonged efforts. The subsequent free radicals overproduction is deeply counteracted by antioxidant activity of ingredients of our both products along with their precious essential oils.
Man skin has a tougher tone and increased resistance in comparison to women skin due to the different hormonal gender balances. Despite of remaining younger for longer time, even man skin deserves a certain beauty care. Due to higher amount of sebum, mixed or impure man skins are much more subjected to dehydration because daily normal soaps (commonly used by men) reduce hydro-lipidic barrier on the skin and determine easy water evaporation. Moreover, the daily shaving arouses tiny lesions, irritation and redness and contributes to dehydration and excessive sensitization incidence. For these reasons, it’s important to cleanse face with delicate detergent and to nourish skin – mainly after shaving – by using soothing balms which improve skin hydration, especially during winter. Especially for sensitive skins, wind and cold have increased effects and provide dried and chapped skins. VelvÉ cream by BeC has a fresh and light texture; it’s indicated as after-shave for soothing irritated, red and chapped skin. Synergic mixture of moisturizing and emollient actives as Wheat and Oat proteins, along withVitamin E, allows counteracting dryness and elasticity drop. Essential oils of Lavender, Blue Chamomile and Eucalyptus boast a delicate antibacterial and refreshing action, while Aloe Vera juice helps in alleviate redness and burning sensation.
Additional feature about man skins is related to the difference in wrinkle incidence in comparison to women skins: tiny wrinkles and cutaneous relaxation became less evident in men due to the higher amount of collagen and elastic tissue. On the other hand, expression wrinkles appear earlier and in a more definite way in men due to the lesser content of hyaluronic acid, whose biosynthesis is mediated by oestrogens. Even men need their own daily wellness “rituals”. For these reason VelvÉ is enriched by Hyaluronic acid and contributes to maintain daily a tonic and compact skin. Despite being told that man skin does not require special attention, nowadays we re-evaluated man skin care. From this point, a careful attention toward man skin is increasing more and more, even in barber-shops which are becoming real beauty salon…but only for men!