I eat, therefore I am (the holistic view on food)

Food represents our primordial cultural code and is related not only to simple nutrition but also to the social environment, and reflects our cultural identity, customs and tradition. Is it possible for us to take control over this primitive impulse, so to avoid becoming slave to it? Food is medicine, as shown by Hippocrates, Galen and Paracelsus already long ago. If it is true, why can’t we look at what we eat as a short- or long-term wellness generator, beside being a means to satisfy our taste?

vegetablesFood modulates our infinite mental indices that are involved also in dietary disorders such as obesity. If we go in depth into this common condition affecting modern Western world we prompt realize that the excessive food consumption is caused by the overwhelming and attracting food offer – that could mislead “hunger and satiety” mechanisms – along with the lack of a “culture of wellness” which would include the culture of fitness, of exercise and of health-oriented practices.

The deepest soul issues fidget in the inner of our body: suffering from obesity in a society that privileges slim people represents a not too concealed social exclusion! For this reason, all the  disciplines aimed at “saving our souls” by chagrin or fasting have been re-introduced in eating plans based on food moderation, which seem like ways to save our identity and help our chances to be accepted,  rather than a regime to guarantee our body wellness.

The stakes aren’t so much a food reconciliation rather the real act of existing: a person who eats to exist and wants to get slimmer for the same reason is walking on the razor’s edge. Most slimming diets fail for the lack of self-confidence rather than a weak resistance to the temptation of gluttony. When food becomes a matter of existence it is given a bigger meaning than it can actually hold.

The motto “mens sana in corpore sano” (a sound mind in a sound body) should not only be intended literally: Juvenal did not state that in a healthy body lies a sound mind but that both body and mind need to be exercised in the same way. The idea that both body and mind could grow up and develop only together is also the basis of the pedagogic school model proposed by Aristotle.

Nowadays such a precept broadens its meaning in a more complex way: in order to have good soul authority we need a healthy body power (and vice versa) by virtue of the psychophysical unit.  Such a psychophysical unit is indeed the subject of the holistic sciences: every medicine, science and art that considers the human being in his entirety of body, mind and soul could be regarded as holistic. Like ecology – which deals with the global Earth and environment protection – holistic medicine focuses on the global health of the human being.

fitnessTaking care of ourselves becomes a sum of multiple actions: feeding ourselves in more natural and unpolluted ways, purifying our own feelings from negative thoughts, understanding the deep reasons of our actions, and eventually progressing both humanely and spiritually.

Stepping from a model of Nature that can provide remedies to every medical need, at BeC we’ve been inspired by traditional Eastern medicine and we’ve been trying to conjugate the ancient phytotherapeutic traditions with modern scientific research, in the constant effort to gain better and synergic results. In line with the holistic view, every dietary supplements by BeC is designed for the global wellness of the human being, hence they are not merely directed toward one single need.

If we consider that body organs are correlated one the other, then a specific focus on a single issue – ignoring the surrounding condition –  would be too superficial! For these reasons all dietary supplements by BeC are composed by complex and equilibrated mixtures providing with optimal bioavailability of nutrients, efficacy and nutritional value. Thanks to their particular composition, they could be chosen by people on different eating plans such as vegetarian, vegan,  low fat, low salt, low sugar diet. In order to maintain good health conditions it is necessary to take care of ourselves in whole: not only by regular fitness, equilibrated and well-balanced diet (in terms of proteins, carbohydrates and fats) but also by supplementing our diet with the right intake of those vitamins, minerals and micronutrients that are essential for our wellbeing. Unfortunately, more and more often such micronutrients are lacking in common diets, due to wrong storing condition of foodstuffs and prolonged cooking time.

 

How to end your day after getting some sunshine? Three tips from Nature…

Welcome Summer! It’s time to escape from suffocating heated cities and find some cool rest on seaside, at lake or in a swimming pool! Let’s pay particular attention to sunburns, especially on first sunshine days. You shouldn’t get sunshine during the hottest hours in the day and don’t forget to protect your skin with suitable sunscreens. How to take care of your skin and nourish your entire body after a  daylong suntan? Any precaution to adopt?

protezionesolareGenerally speaking, we recommend restoring skin balance after a sunshine day and contrasting free radicals formation which increases with sun exposure. It’s better to reintegrate lost liquids by drinking a lot of water or vitamin-rich fruit juices. Concerning our diet, don’t forget to take proper amount of vitamin A, C and E, endowed with antioxidant properties and restore all lost minerals and vitamins with a light dinner.

After getting all daylong sunshine our skin might turn red and irritated despite sunscreen application. What should we do? A relaxing bath or shower with soothing actives could alleviate burning sensation and itchy, caused by sand and salt or misused sunscreen application. Cleansing our skin after suntan with a suitable product is really important not only to define suntan but only to ensure proper skin hydration. Do not misunderstand! Skin hydration is not obtained by a simple shower but the application of a good cleansing and moisturizing product could really restore skin hydration. Let’s discover how:

Bagno Doccia by BeC is designed for all skin types without SLS, SLES, preservatives, dyes and artificial perfumes. The special Malachite extract gives Bagno Doccia a unique and charming touch. Malachite was considered a sacred stone, a creativity and change symbol by Ancient Egiptians, it was utilized as make-up powder for its green-bluish color. It is always been symbolized by a female figure and is traditionally associated to a goddess. Its importance is related to Copper content, which has a recognized role in skin physiology: it stimulates fibroblasts which provide collagen and elastin. Scientific studies showed important antioxidant properties (complementarily to vitamins C and E) modulating the natural mechanisms of cellular defense.

doposolePour Bagno Doccia by BeC on water stream to give off seductive fragrance: your bath will turns in a relaxing wellness break, it wraps around your skin with a rich suds and gives a pleasant and regenerating clean sensation. The special scent of essential oils will help to regenerate and protect your skin. The special blend of essential oils with the stimulating Cinnamon and the decongestant  Peppermint gives wellness and relief after a hot sunshine day. The proper balance between mild surfactants, Oat vegetal proteins and Passion Flower oil ensures to your body a deep hygiene, good tone and moisturizing action. Thanks to Roman Chamomile essential oil and Bisabolol, endowed with soothing action against skin irritation, Bagno Doccia helps in reducing mediators of inflammatory response being particularly suited for delicate skin. Eventually, Aloe juice, rich in antinflammatory phyto-components, along with antioxidant Vitamin E, contributes to soothing action  with the final aim to calm stressed and overexposed skin.

If you love “ice effect”, I can suggest Idrobagno I.U. by BeC: pour some drops in your bath tub or upon a shower sponge and it will give you deep and regenerating coolness along with anti-fatigue and dermo-purifying action.

After a cool and restoring shower, I basically suggest to always apply the aftersun lotion with a delicate massage up to full absorption. Crema fluida doposole by BeC restores physiologic skin balance, particularly suited for dry skin, it ensures cutaneous hydration, since first applications, thanks to nourishing and emollient Avocado, Jojoba and Olive oils. The moisturizing and elasticizing action of  natural sugars such as Saccharide Isomerate and Ribose, along with vegetal Hyaluronic acid. The soothing efficacy, tested in BeC laboratories, is guaranteed by Hypericum oil, known for scar healing properties with botanical extracts of Mallow and Calendula. They contribute to soothe and alleviate inflammation with immediate relief. With a light texture, the fast absorbing Crema Fluida Doposole boasts a 100%  natural fragrance and it will give your skin a soft and bright touch.

If you really want to end your sunshine day at the best, try to follow these important few and simple tips. Take care of your body after daylong suntan with BeC products: take care of your desired suntan to turn your skin relaxed, safe and more seductive.

Getting a perfect suntan: things we should do immediately

Even if this May has so far been a little uncertain, the good season is coming and, with it, also the first sunshine and the consequent desire for suntan. Indeed, a beautifully tanned skin is often perceived as healthier and more seductive, therefore it is understandable that both men and women are attracted by it, but we should not forget the good rules to be followed to achieve a beautiful suntan that will also be long-lasting and, more importantly, really healthy.

Scrub

From proper nutrition to body pampering, there are some strategies we should start adopting immediately, if we want to develop a nice tan and glow all the summer long and beyond! Indeed, exposing to sunlight with the proper preparation – which includes the use of a sunscreen – will improve our health and mood, beside contributing to our beauty. The reason is Vitamin D: a real blessing for our immune system.

Savage suntanning, beside being out-fashioned, is actually unhealthy and was shown to be the main cause of early skin ageing. The keyword for a perfect tan is “gradually”. Suntanning is a natural skin protection process (let’s keep it in mind!), therefore exposing too harshly, for too long and without adequate skin preparation can cause minor issues, such as uneven tan, to more serious issues, such as sunburns, erythema and photo-aging.

Oxidative stress is the result of an unbalance of the delicate equilibrium between physiological production of free radicals (also caused by exposure to specific environmental factors like sunlight, radiations, pollution and xenobiotics) and the body antioxidant defenses. Whatever your photo-type is, it is highly recommended that, at least one month before exposing to sunlight, you start building up the reserve of antioxidants by eating antioxidant food. The easiest way to intake these precious elixirs is a diet rich in fruit and vegetables with red, orange or yellow peel or pulp. Enjoy them raw, so to get the best of their properties – eating them with their peel would even be better – in the form of salads, smoothies, gazpachos or fruit salads.

Alternatively or additionally, you can take a specific diet supplement for 30 days at least. Radical Stop® by BeC is a supplement of vitamins, minerals and vegetable extracts and is a precious aid to contrast cell ageing processes induced by free radicals. Dosed in vegetable gelatin capsules, hence ideal also for people on vegetarian or vegan diet, it can be a valuable supplement in our daily nutrition, as it enriches our diet with extremely important elements to maintain cell integrity and fight ageing, to protect our body and help prevent the many pathologies which have been shown to be, directly or indirectly, related to excess free radicals (among them cardio-vascular diseases, liver affections, etc). Particularly useful to fight free radicals are vitamins A, C and E, which trap these highly reactive species, thereby protecting our cellular structures from their aggression. Extremely important are also the vegetable extracts provided by Radical Stop®, such as the extracts of Blood Orange, Olive, Grape, Pine bark, and Blackberry, especially rich in tannins, bio-flavonoids, and other polyphenolic compounds, able to revert the action of free radicals.

maggio_senzascrittaIt should, however, be kept in mind that a proper diet and the intake of diet supplements cannot replace the sunscreen, which needs to be used in all cases to avoid sunburns, erythema and photo-aging.

In order to prepare skin to sunlight, we also need to work from outside. A deep scrub, at least once a week, will remove dead cells from your skin, making it smoother, free to deeply breeze and ready for sunlight.

Geo green by BeC is a body mud-mask based on natural silt with skin-purifying action, ideal to remove the “winter layer”,  since it offers a delicate and physiological peeling that will remove from skin those impurities that have accumulated in wintertime. Its special formula rich in vegetable oils and extracts brings hydration and trophic activity, aiding epidermis renewal and leaving the skin smooth and silky. Furthermore it is an excellent aid to drain liquids and help cellulite’s treatments, thanks to the extract of Ivy, Fucus, Birch and Boswellia, which shape and tone our silhouette, making it firmer and helping us successfully pass the stressing “bath-suit test”.

The final secret is to apply everyday a good moisturizing cream and, after a day of sunbathing at the seaside, a specific aftersun lotion that will help sooth possible reddening. Indeed, suntan will rapidly fade away if it is not taken care of. This happens because of the continuous renewal or outer epidermis layers, with continuous removal of dead cells. However, de-hydration would accelerate the process and favor the peeling of tanned epidermis. By using a moisturizing product since the first sunlight exposure, we can, instead, slow down the peeling process and greatly extend the duration of our even suntan.

SÉ® body cream by BeC, thanks to its emollient and moisturizing principles, helps re-establish the physiological skin balance, particularly for dry, dehydrated or cracked skin. Furthermore, thanks to the extract of Centella that stimulates the biosynthesis of collagen, and tanks to the extract of Echinacea that inhibits the degradation of hyaluronic acid, SÉ® increases skin elasticity and inhibits the free radical processes that would damage collagen and elastin, thereby contrasting stretch marks. Aescin extracted from horse chestnut works synergically with Rutin (from rue) in protecting blood vessels and reducing edema, improving peripheral microcirculation and giving relief to swollen legs. Its smooth texture and the rapid absorption, along with 100% natural fragrance on citrus and almond notes, will make your skin silky smooth and sensual.

A healthy and golden suntan is to be gained before exposing to sunlight. As summertime is coming, start pampering yourselves with specific and effective products, so to fully enjoy sunlight beneficial action and get a glowing suntan that will turn your friends jealous.

Springtime: let’s take care of our hands and feet!

PiediManiHave you ever thought about how hands are important in our life? Hands clearly substitute a missing word in a conversation,  give love with a caress, carry out our daily activities. Our hands powerfully communicate: they are our business card. They barely lie to us about age and they reveal evidently age’s signs, when detracted.

How many times our hands are subjected to continuous injuries? Let’s think about the simple gesture of washing hands with ice-cold water, changing suddenly from warm to frozen places during winter or using harsh detergents in home cleaning activities. After such a harsh treatment, our hand skin become certainly red and dry. Our skin – being the first defense barrier – is made of hydro-lipidic film, which naturally protects our hands from environmental changes but it has a limited resistance. Our hands are more fragile than other body areas due to the limited amount of sebaceous glands, that make them more subjected to dryness. Moreover, they are always exposed to sunlight, also during winter.

You should everyday protect hands from external injuries, re-equilibrating natural hydrolipidic protective film with the aid of a suitable nourishing and moisturizing cream.

The hand cream GlovÉ is a complete wellness treatment for hands with protective, moisturizing and elasticizing action. Precious elements, such as natural ceramides  and  vitamin E along with pure essential oils and  distilled water rich of oligoelements, give elasticity and hydration to the skin tackling redden skin and irritations. With a silky texture and  a gentle non-greasy touch, the hand cream represents an invisible glove that naturally protect hands from external injuries, such as cold, detergent and chemical compounds.

maniepiedi_aprileFeet deserve equally our attention especially during springtime when they usually are exhibited. Even if they are in the spotlights during summertime, they should not be detracted during the rest of the year. In foot reflexology, body shape is compared to a tree: roots correspond to feet, trunk is our spinal column whereas leaves are represented by face. According to this methodology feet maintain the microcosm of human being so that they should be kept stable and healthy. If they are neat and beautiful, they could be appealing, especially when uncovered.

In spite of not being so prominent, feet should paid a special attention too. C.R.P. foot cream is  specifically designed to give relief to tired feet and attenuate problems related to strong dryness, such as hard skin and calluses. Talc, with the absorbing action, reduces abundant sweat whereas Tea Tree oil and the antiseptic essential oils help in protecting feet from mycosis and from excessive bacterial proliferation caused by closes shoes.

Beauty wakes up during springtime! Let’s take time to regenerate and shine our hands and feet with dedicated specific treatments.

Do men need their own daily wellness “rituals”?

uomoMan skin has a tougher tone and increased resistance in comparison to women skin due to the different hormonal gender balances. Despite of remaining younger for longer time, even man skin deserves a certain beauty care. Due to higher amount of sebum, mixed or impure man skins are much more subjected to dehydration because daily normal soaps (commonly used by men) reduce hydro-lipidic barrier on the skin and determine easy water evaporation. Moreover, the daily shaving arouses tiny lesions, irritation and redness and contributes to dehydration and excessive sensitization incidence. For these reasons, it’s important to cleanse face with delicate detergent and to nourish skin – mainly after shaving – by using soothing balms which improve skin hydration, especially during winter. Especially for sensitive skins, wind and cold have increased effects and provide dried and chapped skins. VelvÉ cream by BeC has a fresh and light texture; it’s indicated as after-shave for soothing irritated, red and chapped skin. Synergic mixture of moisturizing and emollient actives as Wheat and Oat proteins, along with Vitamin E, allows counteracting dryness and elasticity drop. Essential oils of Lavender, Blue Chamomile and Eucalyptus boast a delicate antibacterial and refreshing action, while Aloe Vera juice helps in alleviate redness and burning sensation.

velveAdditional feature about man skins is related to the difference in wrinkle incidence in comparison to women skins: tiny wrinkles and cutaneous relaxation became less evident in men due to the higher amount of collagen and elastic tissue. On the other hand, expression wrinkles appear earlier and in a more definite way in men due to the lesser content of hyaluronic acid, whose biosynthesis is mediated by oestrogens. Even men need their own daily wellness “rituals”. For these reason VelvÉ is enriched by Hyaluronic acid and contributes to maintain daily a tonic and compact skin. Despite being told that man skin does not require special attention, nowadays we re-evaluated man skin care. From this point, a careful attention toward man skin is increasing more and more, even in barber-shops which are becoming real beauty salon…but only for men!