VALU-CERT prize at BeC for organic cosmetic line Terra Biocare

img_3075On occasion of IX PHARMEXPO – the exhibition for pharmaceutical and health care products –  at Mostra d’Oltremare (Naples) on November 2016, the distinguished companies for the best communication skills of their own brand have been awarded the FARMAFFARI and VALU-CERT prizes. The latter one, named “the value of certification” was addressed to cosmetic companies with the best disclosure on certification of their organic cosmetics. Since 2005, the marketing prize FARMAFFARI – powered by AEREC (European Academia for Economic and Cultural Relations), ASSOGENERICI, ENPAF, UNICOM, AIMF, ANCTF, FEDERLAZIO – awards the best advertising in health care. The congress was organized by Dr Mariano Marotta (director of Studio SviMM – Development and Marketing) and has shown the cosmetic companies’ trend in gaining certification to better testify commitment in environment issues and guarantee the best quality to the consumer.

As a company committed to organic cosmetics, BeC has been awarded the “VALU-CERT: the  value of certification” prize for having actively put effort in disclose the importance of EcoCert certification of  the organic cosmetic line “Terra Biocare”. Dr. Oriana Chinni, responsible of cosmetics R&D received the prize along with a lithography of Massimo Pennacchini and the book “Regulatory affairs expert”.

img_2382Organic mission of BeC continues with Terra Biocare:

At BeC we have chosen Ecocert Greenlife certification for our organic cosmetics entrusting this independent certification body Ecocert aiming to develop and support those agricultural techniques that have full commitment to respect and protection of the environment. The basic principles of Ecocert standards consider that the eco-friendly cosmetics should be made only of ingredients deriving from renewable sources and produced by procedures with a reduced impact on environment. Basic requirements to be met according Ecocert accreditation are the absence of GMO (genetically modified organisms), of synthetic preservatives, of synthetic parfums, of nanoparticles, of silicones, of PEG polymers and dyes, along with ingredients from animal origin. Moreover, packaging materials are required to be biodegradable and recyclable. The ORGANIC COSMETICS label validated by Ecocert on our cosmetic products Terra biocare certifies that they contain at least 95% of ingredients of natural origin, and at least 95% of vegetable ingredients (however not less than 10% of the whole amount) comes from organic farming. Terra biocare: top quality products made for an environmentally and socially responsible life-style, in the  fullest harmony between Man and Nature.

Earth Day, a little help for our Planet!

Earth-DayWe are now entering the 46th year of Earth Day, the occasion that constantly attracts the interest of critical and eco-friendly consumption. Several challenging ideas and good actions are on the table to ignite passion and motivate people to action in saving our Planet. In 1970, the year of the first Earth Day, the movement gave voice to an emerging consciousness: channeling human energy toward environmental issues. Forty-six years later, earth day movement continues to lead with groundbreaking ideas and with the power of a simple example: TREES for the EARTH, let’s plant 7.8 billion trees for the Earth! Let’s divest from fossil fuels and make cities 100% renewable. Among principal goals of Earth Day, there is the need to promote a major consciousness in the citizens with respect to purchases and life-style. Hoping that the decision makers will be guided by means of strict criteria of social and economic sustainability.

In our own small way, how can we contribute to the main goal of environmental protection and promote ethic and eco-friendly consumption?  BeC, as a natural cosmetics company, has recently devoted a growing attention toward organic and eco-friendly cosmetics, for this reason we created our organic cosmetics line Terra biocare. Beside having a high amount of ingredients coming from organic farming, the organic cosmetics have low impact on environment during each production process. Indeed, even natural ingredients will not allowed in a certain formulation if they do not guarantee low environmental impact. Such  attention includes packaging materials in the overall supply chain. In eco-friendly cosmetics development, particular attention is paid to the easiness of waste management in the overall supply chain.

On the occasion, we report here an abstract of an interview by CosmesiDoc where we’ve been asked how sustainability issues could be linked to the cosmetic world:

Environmentally conscious consumers address their attention to environmental protection by choosing not only sustainable food but also eco-friendly wellness products. In particular, organic cosmetics are eco-friendly products that represent the harmony between Man and Nature. Our certified organic cosmetic line is directed to everyone who wants to approach a more conscious, ethic and eco-friendly life-style, without sacrificing their efficacy. This very relevant point deserves further attention: if consumers give away their full satisfaction with the efficacy of a certain product, sooner or later they will be disappointed and will change their mind, the will go back looking for something that better meets their actual needs.  It would be a failure! It is important that organic products have good efficacy and fully satisfying performance, in order to be perceived not as a renouncement. The environmentally conscious choice will then be sustainable in the long-term for the consumer… that is really sustainable!

However, BeC commitment to the environment does not deal exclusively with the organic Terra biocare line: since long ago, BeC has been adopting an integrated Quality and Environment Management System, for R&D, production and commercial activities, according to the international standard ISO 9001 (Quality) and ISO 14001 (Environment). The system guarantees the continuous improvement, year by year, of both the performance and the monitoring of environmental impact, prompted by previously achieved results. Among the pursued goals, BeC uses only certified FSC paper as material for secondary packaging of all products. This guarantees the responsible management of forests and the sustainable handling of natural resources.

Environmental protection, ecology and sustainability are the driving forces that have to lead industrial production, from little craft business up to the big industrial firms, wishing more awareness for every actor of the supply chain. Thanks to Earth Day, let’s commit to promoting knowledge and exchange of ideas for an eco-friendly and better future… the Earth will thank us!