On occasion of IX PHARMEXPO – the exhibition for pharmaceutical and health care products – at Mostra d’Oltremare (Naples) on November 2016, the distinguished companies for the best communication skills of their own brand have been awarded the FARMAFFARI and VALU-CERT prizes. The latter one, named “the value of certification” was addressed to cosmetic companies with the best disclosure on certification of their organic cosmetics. Since 2005, the marketing prize FARMAFFARI – powered by AEREC (European Academia for Economic and Cultural Relations), ASSOGENERICI, ENPAF, UNICOM, AIMF, ANCTF, FEDERLAZIO – awards the best advertising in health care. The congress was organized by Dr Mariano Marotta (director of Studio SviMM – Development and Marketing) and has shown the cosmetic companies’ trend in gaining certification to better testify commitment in environment issues and guarantee the best quality to the consumer.
As a company committed to organic cosmetics, BeC has been awarded the “VALU-CERT: the value of certification” prize for having actively put effort in disclose the importance of EcoCert certification of the organic cosmetic line “Terra Biocare”. Dr. Oriana Chinni, responsible of cosmetics R&D received the prize along with a lithography of Massimo Pennacchini and the book “Regulatory affairs expert”.
At BeC we have chosen Ecocert Greenlife certification for our organic cosmetics entrusting this independent certification body Ecocert aiming to develop and support those agricultural techniques that have full commitment to respect and protection of the environment. The basic principles of Ecocert standards consider that the eco-friendly cosmetics should be made only of ingredients deriving from renewable sources and produced by procedures with a reduced impact on environment. Basic requirements to be met according Ecocert accreditation are the absence of GMO (genetically modified organisms), of synthetic preservatives, of synthetic parfums, of nanoparticles, of silicones, of PEG polymers and dyes, along with ingredients from animal origin. Moreover, packaging materials are required to be biodegradable and recyclable. The ORGANIC COSMETICS label validated by Ecocert on our cosmetic products Terra biocare certifies that they contain at least 95% of ingredients of natural origin, and at least 95% of vegetable ingredients (however not less than 10% of the whole amount) comes from organic farming. Terra biocare: top quality products made for an environmentally and socially responsible life-style, in the fullest harmony between Man and Nature.