Do men need their own daily wellness “rituals”?

uomoMan skin has a tougher tone and increased resistance in comparison to women skin due to the different hormonal gender balances. Despite of remaining younger for longer time, even man skin deserves a certain beauty care. Due to higher amount of sebum, mixed or impure man skins are much more subjected to dehydration because daily normal soaps (commonly used by men) reduce hydro-lipidic barrier on the skin and determine easy water evaporation. Moreover, the daily shaving arouses tiny lesions, irritation and redness and contributes to dehydration and excessive sensitization incidence. For these reasons, it’s important to cleanse face with delicate detergent and to nourish skin – mainly after shaving – by using soothing balms which improve skin hydration, especially during winter. Especially for sensitive skins, wind and cold have increased effects and provide dried and chapped skins. VelvÉ cream by BeC has a fresh and light texture; it’s indicated as after-shave for soothing irritated, red and chapped skin. Synergic mixture of moisturizing and emollient actives as Wheat and Oat proteins, along with Vitamin E, allows counteracting dryness and elasticity drop. Essential oils of Lavender, Blue Chamomile and Eucalyptus boast a delicate antibacterial and refreshing action, while Aloe Vera juice helps in alleviate redness and burning sensation.

velveAdditional feature about man skins is related to the difference in wrinkle incidence in comparison to women skins: tiny wrinkles and cutaneous relaxation became less evident in men due to the higher amount of collagen and elastic tissue. On the other hand, expression wrinkles appear earlier and in a more definite way in men due to the lesser content of hyaluronic acid, whose biosynthesis is mediated by oestrogens. Even men need their own daily wellness “rituals”. For these reason VelvÉ is enriched by Hyaluronic acid and contributes to maintain daily a tonic and compact skin. Despite being told that man skin does not require special attention, nowadays we re-evaluated man skin care. From this point, a careful attention toward man skin is increasing more and more, even in barber-shops which are becoming real beauty salon…but only for men!