Getting a perfect suntan: things we should do immediately

Even if this May has so far been a little uncertain, the good season is coming and, with it, also the first sunshine and the consequent desire for suntan. Indeed, a beautifully tanned skin is often perceived as healthier and more seductive, therefore it is understandable that both men and women are attracted by it, but we should not forget the good rules to be followed to achieve a beautiful suntan that will also be long-lasting and, more importantly, really healthy.

Scrub

From proper nutrition to body pampering, there are some strategies we should start adopting immediately, if we want to develop a nice tan and glow all the summer long and beyond! Indeed, exposing to sunlight with the proper preparation – which includes the use of a sunscreen – will improve our health and mood, beside contributing to our beauty. The reason is Vitamin D: a real blessing for our immune system.

Savage suntanning, beside being out-fashioned, is actually unhealthy and was shown to be the main cause of early skin ageing. The keyword for a perfect tan is “gradually”. Suntanning is a natural skin protection process (let’s keep it in mind!), therefore exposing too harshly, for too long and without adequate skin preparation can cause minor issues, such as uneven tan, to more serious issues, such as sunburns, erythema and photo-aging.

Oxidative stress is the result of an unbalance of the delicate equilibrium between physiological production of free radicals (also caused by exposure to specific environmental factors like sunlight, radiations, pollution and xenobiotics) and the body antioxidant defenses. Whatever your photo-type is, it is highly recommended that, at least one month before exposing to sunlight, you start building up the reserve of antioxidants by eating antioxidant food. The easiest way to intake these precious elixirs is a diet rich in fruit and vegetables with red, orange or yellow peel or pulp. Enjoy them raw, so to get the best of their properties – eating them with their peel would even be better – in the form of salads, smoothies, gazpachos or fruit salads.

Alternatively or additionally, you can take a specific diet supplement for 30 days at least. Radical Stop® by BeC is a supplement of vitamins, minerals and vegetable extracts and is a precious aid to contrast cell ageing processes induced by free radicals. Dosed in vegetable gelatin capsules, hence ideal also for people on vegetarian or vegan diet, it can be a valuable supplement in our daily nutrition, as it enriches our diet with extremely important elements to maintain cell integrity and fight ageing, to protect our body and help prevent the many pathologies which have been shown to be, directly or indirectly, related to excess free radicals (among them cardio-vascular diseases, liver affections, etc). Particularly useful to fight free radicals are vitamins A, C and E, which trap these highly reactive species, thereby protecting our cellular structures from their aggression. Extremely important are also the vegetable extracts provided by Radical Stop®, such as the extracts of Blood Orange, Olive, Grape, Pine bark, and Blackberry, especially rich in tannins, bio-flavonoids, and other polyphenolic compounds, able to revert the action of free radicals.

maggio_senzascrittaIt should, however, be kept in mind that a proper diet and the intake of diet supplements cannot replace the sunscreen, which needs to be used in all cases to avoid sunburns, erythema and photo-aging.

In order to prepare skin to sunlight, we also need to work from outside. A deep scrub, at least once a week, will remove dead cells from your skin, making it smoother, free to deeply breeze and ready for sunlight.

Geo green by BeC is a body mud-mask based on natural silt with skin-purifying action, ideal to remove the “winter layer”,  since it offers a delicate and physiological peeling that will remove from skin those impurities that have accumulated in wintertime. Its special formula rich in vegetable oils and extracts brings hydration and trophic activity, aiding epidermis renewal and leaving the skin smooth and silky. Furthermore it is an excellent aid to drain liquids and help cellulite’s treatments, thanks to the extract of Ivy, Fucus, Birch and Boswellia, which shape and tone our silhouette, making it firmer and helping us successfully pass the stressing “bath-suit test”.

The final secret is to apply everyday a good moisturizing cream and, after a day of sunbathing at the seaside, a specific aftersun lotion that will help sooth possible reddening. Indeed, suntan will rapidly fade away if it is not taken care of. This happens because of the continuous renewal or outer epidermis layers, with continuous removal of dead cells. However, de-hydration would accelerate the process and favor the peeling of tanned epidermis. By using a moisturizing product since the first sunlight exposure, we can, instead, slow down the peeling process and greatly extend the duration of our even suntan.

SÉ® body cream by BeC, thanks to its emollient and moisturizing principles, helps re-establish the physiological skin balance, particularly for dry, dehydrated or cracked skin. Furthermore, thanks to the extract of Centella that stimulates the biosynthesis of collagen, and tanks to the extract of Echinacea that inhibits the degradation of hyaluronic acid, SÉ® increases skin elasticity and inhibits the free radical processes that would damage collagen and elastin, thereby contrasting stretch marks. Aescin extracted from horse chestnut works synergically with Rutin (from rue) in protecting blood vessels and reducing edema, improving peripheral microcirculation and giving relief to swollen legs. Its smooth texture and the rapid absorption, along with 100% natural fragrance on citrus and almond notes, will make your skin silky smooth and sensual.

A healthy and golden suntan is to be gained before exposing to sunlight. As summertime is coming, start pampering yourselves with specific and effective products, so to fully enjoy sunlight beneficial action and get a glowing suntan that will turn your friends jealous.

Earth Day, a little help for our Planet!

Earth-DayWe are now entering the 46th year of Earth Day, the occasion that constantly attracts the interest of critical and eco-friendly consumption. Several challenging ideas and good actions are on the table to ignite passion and motivate people to action in saving our Planet. In 1970, the year of the first Earth Day, the movement gave voice to an emerging consciousness: channeling human energy toward environmental issues. Forty-six years later, earth day movement continues to lead with groundbreaking ideas and with the power of a simple example: TREES for the EARTH, let’s plant 7.8 billion trees for the Earth! Let’s divest from fossil fuels and make cities 100% renewable. Among principal goals of Earth Day, there is the need to promote a major consciousness in the citizens with respect to purchases and life-style. Hoping that the decision makers will be guided by means of strict criteria of social and economic sustainability.

In our own small way, how can we contribute to the main goal of environmental protection and promote ethic and eco-friendly consumption?  BeC, as a natural cosmetics company, has recently devoted a growing attention toward organic and eco-friendly cosmetics, for this reason we created our organic cosmetics line Terra biocare. Beside having a high amount of ingredients coming from organic farming, the organic cosmetics have low impact on environment during each production process. Indeed, even natural ingredients will not allowed in a certain formulation if they do not guarantee low environmental impact. Such  attention includes packaging materials in the overall supply chain. In eco-friendly cosmetics development, particular attention is paid to the easiness of waste management in the overall supply chain.

On the occasion, we report here an abstract of an interview by CosmesiDoc where we’ve been asked how sustainability issues could be linked to the cosmetic world:

Environmentally conscious consumers address their attention to environmental protection by choosing not only sustainable food but also eco-friendly wellness products. In particular, organic cosmetics are eco-friendly products that represent the harmony between Man and Nature. Our certified organic cosmetic line is directed to everyone who wants to approach a more conscious, ethic and eco-friendly life-style, without sacrificing their efficacy. This very relevant point deserves further attention: if consumers give away their full satisfaction with the efficacy of a certain product, sooner or later they will be disappointed and will change their mind, the will go back looking for something that better meets their actual needs.  It would be a failure! It is important that organic products have good efficacy and fully satisfying performance, in order to be perceived not as a renouncement. The environmentally conscious choice will then be sustainable in the long-term for the consumer… that is really sustainable!

However, BeC commitment to the environment does not deal exclusively with the organic Terra biocare line: since long ago, BeC has been adopting an integrated Quality and Environment Management System, for R&D, production and commercial activities, according to the international standard ISO 9001 (Quality) and ISO 14001 (Environment). The system guarantees the continuous improvement, year by year, of both the performance and the monitoring of environmental impact, prompted by previously achieved results. Among the pursued goals, BeC uses only certified FSC paper as material for secondary packaging of all products. This guarantees the responsible management of forests and the sustainable handling of natural resources.

Environmental protection, ecology and sustainability are the driving forces that have to lead industrial production, from little craft business up to the big industrial firms, wishing more awareness for every actor of the supply chain. Thanks to Earth Day, let’s commit to promoting knowledge and exchange of ideas for an eco-friendly and better future… the Earth will thank us!

Why can’t cosmetics be 100% organic?

100% bio

If the label states a cosmetic product is “organic”, does it mean it is 100% organic? In some cases we read specific percentage values of organic content in the label and we may wonder why is not 100% organic. Let’s clarify the matter: obtaining a cosmetic that is 100% organic is almost impossible, if we exclude simple products like oils and butters. The reason is found on the origin of the ingredients.  For instance, let’s consider water: it is the principal ingredient of many formulations and it can’t be considered organic even though is natural par excellence. Indeed it is not coming from farming so it can’t be certified as organic! For this reason water should not be included in the percentage of organic ingredients in a cosmetic product. Other natural ingredients that are not plant-based ingredients, but obtained by physical extraction from rocks (talc, clay) or by spontaneous collection (silt, algae) have often not been evaluated by any certification body, so they can’t be called organic!

Surfactants, emulsifying and moisturizing agents (technical ingredients used for build and stabilize emulsion) could be of natural origin, eco-friendly and biodegradable, but they can’t be organic. In order to be able to perform their function, they have been modified by man and they are no more strictly plant components (grown with organic farming) obtained only by mean of  physical processes.

The majority of organic cosmetics DOES NOT display the percentage of organic ingredients, but only the “ORGANIC” logo: that does not mean that the products are 100% organic, even if we might automatically believe they are.

All the cosmetic products of our Terra biocare line clearly display on the label the real amount of organic ingredients, expressed as percentage out of total formula. The possibility to verify on the label the real percentage of organics is an asset, with stands for our transparency toward consumers: it helps better understand the real composition of the cosmetic product.

Be careful! Reading on a label the real ORGANIC percentage does not mean the product has less value with respect to products that do not clearly indicate this information. Exactly the opposite is true!

Every product of our  Terra biocare line contains at least 95% of organic ingredients out of total ingredients coming from farming, i.e. with respect to the maximum possible organic content.

Natural, Organic and eco-friendly Cosmetics?

Beauty does not come only from the care of our appearance, but is also the projection of our ethic and inner being

cosmetici bioThe approach to natural and organic cosmetics is achieving resounding attention from consumers thanks to a revived interest toward eco-friendly consumption both in the world of nutrition and in that of cosmetics. This relevant trend to critical consumption stimulates professionals and operators to better claritfy the concepts of Natural and Organic cosmetics so to allow for a more informed and conscious choice.

Natural cosmetics

Natural cosmetic are exclusively (or nearly so) formulated with ingredients of vegetable origin. Natural cosmetics are not intended to contain chemical components such as silicones, petrolatum, mineral oils, polymers and synthetic preservatives. Research is addressing to investigate skin-friendly products in order to limit irritation and sensitization onsets.

Organic Cosmetics

Organic and eco-friendly products are designed with a special attention toward the environment, i.e. limiting the impact on it. They have a certain amount of ingredients of vegetable origin and coming from organic farming. Organic and eco-friendly cosmetics are developed by taking into the highest consideration the production procedures of raw materials: they should to be obtained from organic agriculture respecting animal wellness. A growing attention is also being addressed to the use of eco-friendly packaging materials and procedures.

Which consequences does the choice of  natural or organic cosmetics implicate?

One of the basic reasons to choose a natural cosmetic is to answer to the higher consciousness and ethic sensitivity concerning environmental issues, without renouncing the efficacy of the product. Choosing an organic cosmetic meets the renewed care for pollution, environmental issues and eco-friendly consumption, not only by the final consumers but also by each component of the supply chain.