I eat, therefore I am (the holistic view on food)

Food represents our primordial cultural code and is related not only to simple nutrition but also to the social environment, and reflects our cultural identity, customs and tradition. Is it possible for us to take control over this primitive impulse, so to avoid becoming slave to it? Food is medicine, as shown by Hippocrates, Galen and Paracelsus already long ago. If it is true, why can’t we look at what we eat as a short- or long-term wellness generator, beside being a means to satisfy our taste?

vegetablesFood modulates our infinite mental indices that are involved also in dietary disorders such as obesity. If we go in depth into this common condition affecting modern Western world we prompt realize that the excessive food consumption is caused by the overwhelming and attracting food offer – that could mislead “hunger and satiety” mechanisms – along with the lack of a “culture of wellness” which would include the culture of fitness, of exercise and of health-oriented practices.

The deepest soul issues fidget in the inner of our body: suffering from obesity in a society that privileges slim people represents a not too concealed social exclusion! For this reason, all the  disciplines aimed at “saving our souls” by chagrin or fasting have been re-introduced in eating plans based on food moderation, which seem like ways to save our identity and help our chances to be accepted,  rather than a regime to guarantee our body wellness.

The stakes aren’t so much a food reconciliation rather the real act of existing: a person who eats to exist and wants to get slimmer for the same reason is walking on the razor’s edge. Most slimming diets fail for the lack of self-confidence rather than a weak resistance to the temptation of gluttony. When food becomes a matter of existence it is given a bigger meaning than it can actually hold.

The motto “mens sana in corpore sano” (a sound mind in a sound body) should not only be intended literally: Juvenal did not state that in a healthy body lies a sound mind but that both body and mind need to be exercised in the same way. The idea that both body and mind could grow up and develop only together is also the basis of the pedagogic school model proposed by Aristotle.

Nowadays such a precept broadens its meaning in a more complex way: in order to have good soul authority we need a healthy body power (and vice versa) by virtue of the psychophysical unit.  Such a psychophysical unit is indeed the subject of the holistic sciences: every medicine, science and art that considers the human being in his entirety of body, mind and soul could be regarded as holistic. Like ecology – which deals with the global Earth and environment protection – holistic medicine focuses on the global health of the human being.

fitnessTaking care of ourselves becomes a sum of multiple actions: feeding ourselves in more natural and unpolluted ways, purifying our own feelings from negative thoughts, understanding the deep reasons of our actions, and eventually progressing both humanely and spiritually.

Stepping from a model of Nature that can provide remedies to every medical need, at BeC we’ve been inspired by traditional Eastern medicine and we’ve been trying to conjugate the ancient phytotherapeutic traditions with modern scientific research, in the constant effort to gain better and synergic results. In line with the holistic view, every dietary supplements by BeC is designed for the global wellness of the human being, hence they are not merely directed toward one single need.

If we consider that body organs are correlated one the other, then a specific focus on a single issue – ignoring the surrounding condition –  would be too superficial! For these reasons all dietary supplements by BeC are composed by complex and equilibrated mixtures providing with optimal bioavailability of nutrients, efficacy and nutritional value. Thanks to their particular composition, they could be chosen by people on different eating plans such as vegetarian, vegan,  low fat, low salt, low sugar diet. In order to maintain good health conditions it is necessary to take care of ourselves in whole: not only by regular fitness, equilibrated and well-balanced diet (in terms of proteins, carbohydrates and fats) but also by supplementing our diet with the right intake of those vitamins, minerals and micronutrients that are essential for our wellbeing. Unfortunately, more and more often such micronutrients are lacking in common diets, due to wrong storing condition of foodstuffs and prolonged cooking time.

 

How to end your day after getting some sunshine? Three tips from Nature…

Welcome Summer! It’s time to escape from suffocating heated cities and find some cool rest on seaside, at lake or in a swimming pool! Let’s pay particular attention to sunburns, especially on first sunshine days. You shouldn’t get sunshine during the hottest hours in the day and don’t forget to protect your skin with suitable sunscreens. How to take care of your skin and nourish your entire body after a  daylong suntan? Any precaution to adopt?

protezionesolareGenerally speaking, we recommend restoring skin balance after a sunshine day and contrasting free radicals formation which increases with sun exposure. It’s better to reintegrate lost liquids by drinking a lot of water or vitamin-rich fruit juices. Concerning our diet, don’t forget to take proper amount of vitamin A, C and E, endowed with antioxidant properties and restore all lost minerals and vitamins with a light dinner.

After getting all daylong sunshine our skin might turn red and irritated despite sunscreen application. What should we do? A relaxing bath or shower with soothing actives could alleviate burning sensation and itchy, caused by sand and salt or misused sunscreen application. Cleansing our skin after suntan with a suitable product is really important not only to define suntan but only to ensure proper skin hydration. Do not misunderstand! Skin hydration is not obtained by a simple shower but the application of a good cleansing and moisturizing product could really restore skin hydration. Let’s discover how:

Bagno Doccia by BeC is designed for all skin types without SLS, SLES, preservatives, dyes and artificial perfumes. The special Malachite extract gives Bagno Doccia a unique and charming touch. Malachite was considered a sacred stone, a creativity and change symbol by Ancient Egiptians, it was utilized as make-up powder for its green-bluish color. It is always been symbolized by a female figure and is traditionally associated to a goddess. Its importance is related to Copper content, which has a recognized role in skin physiology: it stimulates fibroblasts which provide collagen and elastin. Scientific studies showed important antioxidant properties (complementarily to vitamins C and E) modulating the natural mechanisms of cellular defense.

doposolePour Bagno Doccia by BeC on water stream to give off seductive fragrance: your bath will turns in a relaxing wellness break, it wraps around your skin with a rich suds and gives a pleasant and regenerating clean sensation. The special scent of essential oils will help to regenerate and protect your skin. The special blend of essential oils with the stimulating Cinnamon and the decongestant  Peppermint gives wellness and relief after a hot sunshine day. The proper balance between mild surfactants, Oat vegetal proteins and Passion Flower oil ensures to your body a deep hygiene, good tone and moisturizing action. Thanks to Roman Chamomile essential oil and Bisabolol, endowed with soothing action against skin irritation, Bagno Doccia helps in reducing mediators of inflammatory response being particularly suited for delicate skin. Eventually, Aloe juice, rich in antinflammatory phyto-components, along with antioxidant Vitamin E, contributes to soothing action  with the final aim to calm stressed and overexposed skin.

If you love “ice effect”, I can suggest Idrobagno I.U. by BeC: pour some drops in your bath tub or upon a shower sponge and it will give you deep and regenerating coolness along with anti-fatigue and dermo-purifying action.

After a cool and restoring shower, I basically suggest to always apply the aftersun lotion with a delicate massage up to full absorption. Crema fluida doposole by BeC restores physiologic skin balance, particularly suited for dry skin, it ensures cutaneous hydration, since first applications, thanks to nourishing and emollient Avocado, Jojoba and Olive oils. The moisturizing and elasticizing action of  natural sugars such as Saccharide Isomerate and Ribose, along with vegetal Hyaluronic acid. The soothing efficacy, tested in BeC laboratories, is guaranteed by Hypericum oil, known for scar healing properties with botanical extracts of Mallow and Calendula. They contribute to soothe and alleviate inflammation with immediate relief. With a light texture, the fast absorbing Crema Fluida Doposole boasts a 100%  natural fragrance and it will give your skin a soft and bright touch.

If you really want to end your sunshine day at the best, try to follow these important few and simple tips. Take care of your body after daylong suntan with BeC products: take care of your desired suntan to turn your skin relaxed, safe and more seductive.

Tired and stressed during springtime? Let’s get back strength and energy from Nature!

We have all been waiting for the good season to enjoy longer days and the pleasure of sunshine, but, along with good weather, spring brings tiredness, sleepiness, irritability, fatigue, difficulty to stay focused: typical seasonal discomforts. If the problem has no biological causes and is just the consequence of spring, one can seek help from diet supplements, rich in oligo-elements and standardized vegetable extracts, to guarantee the correct daily “re-charge” to our body, along with the proper nutritional intake. Diet supplements are not meant to replace a proper diet, but to contribute to the correct balance of those nutrients that can sometimes be lacking, or that we might need to have more, in specific periods. Indeed, diet supplements can help us live better!

vitalmenteVital Mente, thanks to its composition, is suited for all the states of mental and psycho-physical fatigue and to improve peripheral microcirculation. Therefore, it is particularly suited to this period of the year. It can also be a valid help in case of tiredness associated to the change of season, or to intense work, and it can help students approach semester’s tests and final examinations, in case they feel their memory needs some support.

According to the herbal tradition, many plants can serve as remedies for tiredness. Among them Ginseng, a long used remedy in traditional eastern medicine for its ability to “energize” both mind and body, to increase physical strength and prevent ageing. These properties have recently been supported by modern research, which attributes to Ginseng a stimulating activity on cerebral function with an improvement of the learning ability and reduction of memory loss[1]. The capacity to better manage fatigue and give positive response to stress is the basis of the activity of plants defined as “adaptogens”, among which we find Eleutherococcus, also called Siberian Ginseng, for which recent studies highlight the ability to support brain function and memory[2]. Eleutherococcus acts in sinergy with Ginkgo biloba and Centella, which also are investigated for their ability to protect brain function, particularly form age-related decline[3]. Vitamin C and Vitamin E, along with Zinc and Selenium, protect cells from oxidative stress, aiding the function of the immune system. Active principles of Blueberry give relief to “heavy legs” and, together with Centella, Ginkgo biloba[4] and Zinc, they protect the eye function.

vitalmenteVitamins and minerals, particularly B-group vitamins, contained in Vital Mente are fundamental nutrients to overcome fatigue and difficulty to focus. Indeed, such nutritional factors decrease tiredness by regulating the physiological mechanisms that bring to a fuller metabolism of macro-nutrients (carbohydrates, proteins and fats), favoring the conversion of food into energy. They also express a protective activity on nervous system, together with minerals like Magnesium, Copper and Zinc, which eventually aid the cognitive function, i.e. the ability to learn and elaborate.

With the help from all these combined nutrients, we can safely overcome fatigue and stressing times, as well as periods of most intense study.

[1] Kwang-tae Choi, Botanical characteristics, pharmacological effects and medicinal components of Korean Panax ginseng C A Meyer Acta Pharmacol Sin 2008; 29 (9): 1109–1118.
[2] Panossian A, Wikman G, Evidence-based efficacy of adaptogens in fatigue, and molecular mechanisms related to their stress-protective activity Curr Clin Pharmacol. 2009; 4(3): 198-219.
[3] Howes MJ, Houghton PJ, Ethnobotanical treatment strategies against Alzheimer’s disease. Curr Alzheimer Res. 2012; 9(1):67-85.
[4] Seong Hee Shim, et al Ginkgo biloba extract and Bilberry anthocyanins improve visual function in patients with normal tension glaucoma J Med Food 2012; 15 (9): 818–823